Siemens focuses on active lifestyle at IFA 2019

Siemens household appliances are an excellent match for people who are active in life. But how do you communicate this in an eye-catching way on a trade show stand? The implementation of this task was entrusted to YOURSHOWACT. The result was spectacular, delighted the IFA audience and expanded the fan base of the Siemens product world. A total of seven artists from the fields of urban dance, parkour, tricking and football freestyle were put together, each of them among the best in their respective discipline. The show was rehearsed over several days with the help of a very experienced and internationally active choreographer. In addition, we have also put together the music especially for the show. The challenge was to base the music on the acoustic corporate identity of Siemens. A suitable partner from the sporting goods industry supplied the appropriate outfit for our show act.

YOURSHOWACT took over the project management over the entire period and ensured that a total of 40 shows went smoothly and without injury.