For the start of the new football season, we were able to carry out a comprehensive activation with four football freestylers for our client hummel at the season opening party of 1. FC Köln - in the spotlight: the new jersey from hummel, which celebrated its premiere as supplier of the "EFFZEH".
For this, a large area in front of the RheinEnergieStadion was used with many different action modules from hummel. Right in the middle: our football freestylers in the new Cologne outfit, who provided top entertainment with their workshops as part of a competition course and were able to playfully present both the new match ball and the hummel jersey to the interested guests.
In addition, our freestyle team played the entire area with small trick training sessions, walking acts and spontaneous shows, so that the numerous guests were guaranteed not to get bored and the hummel brand and its new products were always present. It's no wonder that our freestylers were always a great photo motif for many fans, so that an additional reach could be achieved.