Hyundai Tucson Show at the 2015 IAA

Anyone who has seen the Hyundai Tucson commercial knows it is geared toward a younger target group. Consequently, to tie in with the TV spot, we developed a show concept involving two artists and a unique combination of dance and BMX flatland performances.

To draw attention to Hyundai's sponsorship of the 2016 European Championship, the official European Championship mascot Super Victor was also integrated into the show.

The Hyundai booth became a real crowd puller thanks to these spectacular shows at the IAA, the world's largest motor show.