The REWE Final4 is the best-known club handball event in the world. Already since 1994, the DHB Cup Final has been held on one weekend as a Final4 tournament and is considered the premium event of German handball. The popularity and importance of the Final4 tournament have grown continuously both nationally and internationally.
Hummel stands for high-quality and fashionable handball equipment and has been a strategic partner of the Handball Bundesliga since 2011. At the last Final4 event in Hamburg (from 2023 we may welcome the event in Cologne), Hummel commissioned us to offer the fans of handball something very special. Before each of the two semi-final matches, we staged a spectacular show in which we got the fans of the respective semi-finalists to warm up with a break-dance battle. The respective crews were outfitted by Hummel in urban outfits in the matching colours of the opponents.
We succeeded in presenting our client in a spectacular way and in offering the fans of handball an absolute show highlight.